What Kajabi actually is
Kajabi is a premium all-in-one platform built around owning your audience directly rather than renting it from social platforms. Unlike most course platforms, it includes genuine email marketing, not just enrollment notifications: full broadcast sends, automated sequences, behavior-based tagging, and complete sales campaigns. Course delivery covers drip scheduling, cohort-based live courses, quizzes, completion certificates, and video hosting, and every plan includes a branded mobile app, something most competitors charge extra for or don't offer at all.
That breadth comes at the highest entry price in this category. Kajabi restructured its pricing in 2025, eliminating the old $89/month Kickstarter plan from its main pricing page and raising every remaining tier, which pushed the realistic starting cost to $179/month.
Pricing
| Plan | Price (monthly / annual) | What's included |
|---|---|---|
| Basic | $179 / ~$143 | 3 products, 2,500 contacts, 1 website, 1 custom domain, core email marketing and funnels |
| Growth | $249 / ~$199 | 15 products, higher contact ceiling, affiliate management, advanced automations, 24/7 support |
| Pro | $499 / ~$399 | 100 products, up to 3 websites with separate domains, highest limits across the board |
Pricing sourced from Kajabi's official pricing page, verified July 2026. Annual billing saves roughly 20%. A legacy Kickstarter plan (~$89/mo, 1 product, 250 contacts) still exists via direct signup links but isn't listed on the main pricing page. Confirm current figures before relying on them.
What actual users say
Kajabi holds a 4.3 out of 5 rating on Capterra across 229 reviews, with Ease of Use rated highest at 4.4 and Value for Money the lowest sub-score at 3.7 — a gap that lines up directly with the pricing complaints. On G2, a smaller sample of 93 reviews rates it 4.1/5. Kajabi's Trustpilot score of roughly 3.5 out of 5 from over 2,300 reviews is actually the highest among major course platforms we've researched, but the negative reviews cluster tightly around two issues: 45-50% mention the strict no-refund policy specifically, and 40-45% describe declining support quality as more help gets gated behind an AI chatbot rather than a human.
On the positive side, reviewers consistently point to the same two things: genuine consolidation value and the coaching/cohort features effectively replacing Zoom and Calendly for live components.
Strengths and watch-outs
- Real email marketing, not just course notifications — broadcasts, automation, full campaigns
- Branded mobile app included on every plan
- Cohort-based live courses and strong video/quiz/certificate tooling
- 0% transaction fees through Kajabi Payments
- Highest entry price in this category — $179/mo minimum for a working setup
- Value for Money is the lowest-rated Capterra dimension (3.7/5)
- Strict no-refund policy outside the first 30 days as a new customer
- Support increasingly gated behind AI chat before reaching a human, per reviewers
Who it's actually for
Kajabi fits creators already generating meaningful revenue — reviewers and independent analysis both point to roughly $2,000-$3,000+ a month as the point where the subscription cost becomes a reasonable share of revenue rather than a burden. It's a difficult starting point for anyone pre-revenue, given the lack of a free plan and the strict refund terms if it turns out not to fit.
Bottom line
See current plans and start a 14-day trial directly on Kajabi's official site.
Visit Kajabi →